Meet Fred
Google Ads Expert
Hi, I’m Fred. I began working in media agencies in 2015, managing Google Ads for New Zealand businesses of all sizes across industries like eCommerce, finance, automotive and B2B.
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After nearly a decade of optimising campaigns and driving results, I founded Propel Media to offer businesses the same expertise without the usual agency overheads.
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Now I bring that experience to businesses in New Zealand, Australia and the United States through tailored Google Ads strategy and management.
Why choose me as your Google Ads Expert?
Experience
Results
Scale
10+ years of hands-on Google Ads experience across diverse clients and industries
A proven track record of delivering strong return on investment for clients.
Confident managing monthly budgets from $1,000 to $500,000, from lean setups to complex campaigns
Expertise
Local and international experience across key sectors including e-commerce, SaaS, and financial services
Value
Straightforward pricing without the overheads of a traditional agency
Recognition
Certified Google Partner with industry awards that reflect performance and excellence
My Google Ads Services
Campaign Setups
Custom-built campaigns with clean structure and conversion tracking. Ready for your team to manage.
Mentoring & 101s
One-on-one Google Ads training using your own account. Learn fast, apply instantly.
Ongoing Management
Full campaign optimisation to improve ROI, reduce waste, and free up your time.
Shopping Management
Full setup for ecommerce. Product feeds, Merchant Centre, tracking, and Shopping campaign optimisation.
Google Ads Audits
Find out what’s working, what’s not, and where to scale. Actionable insights backed by data.
Audience Research
Uncover how your customers search. Gain deeper insight into your market and target audiences.
Industry Focus
eCommerce
Extensive hands-on experience helping online retailers scale. Proven strategies across Shopping, PMax, and Search to grow revenue efficiently.
SaaS/B2B
Lead generation campaigns built for long sales cycles. Strong understanding of funnel stages, audience targeting, and CRM alignment.
Finance
Experience with high-compliance environments. Focus on quality leads, smart bidding, and conversion tracking that meets industry standards.
"I worked with Fred for just over 2.5 years in my role at The Warehouse Group with digital media and would highly recommend Fred to anyone. In those two years Fred led our SEM for 4 brands (The Warehouse, Warehouse Stationery, Torpedo7 and Noel Leeming). He has a wealth of information across Paid Search, feed management, SEM strategy and played an integral part in our digital journey. His drive and passion in this space helped us achieve a number of first to markets (a good example is Local Inventory Ads) and also awards (ie Best Paid Search Campaign at APAC Drum Awards 2020)"
Mish Cockcroft, Media strategy Lead at The Warehouse Group
